Sharon Conway Deherder is an industry veteran. After launching her career at Michaud Assoc., where she ranked in the country’s top two percent in the specialty advertising industry, Sharon moved to WESSCO International and was an integral part of launching the guest amenity business for hotels, cruise lines, and airlines. Her involvement in building this business from the ground up gives her intimate knowledge of all the intricacies and nuances of executing global and national programs.

In addition, Sharon is a private label expert. She has deep experience not only in partnering brands so that the message and positioning of each reinforces the other for mutual benefit and greater market impact, but also in applying her brand experience to develop proprietary products and programs to drive client objectives. Her efforts, such as the environmentally friendly paper bottle, have resulted in many successful programs for which she has received numerous awards. Some of Sharon’s prestigious clients include American Airlines, Cathay Pacific, Continental Airlines, Holland America Line, Iberia, Mandarin Oriental, Omni, Princess Cruises, and Starwood.