Anita Gittelson, Executive Vice President of Product Development and Branding, joined WESSCO in 1986. Formerly she was the Director of Importing and Amenity Development for Michaud Associates. Anita designs and sells custom and brand-name amenities for airlines, cruise lines, and hotels. She also has developed several duty-free items working with top companies such as Mattel. With a BA in Theater Arts, graduate level courses in Business Development at UCLA, and over twenty years of packaging and branding experience, she is without a doubt one of the most successful and knowledgeable executives in the industry. Anita has been listed in Who's Who in Business in the USA. In addition to being featured in many industry magazine articles, Anita has won numerous duty-free, airline, and cruise line industry awards. She has been featured in several magazines as an innovator in the industry. She more often then not sets the trends everyone else follows!